Keep It 100

For nearly a decade, Keep It 100 has made its mark on the vape industry by prioritizing flavor, innovation, quality, and value above everything else. Our boldness in pushing boundaries is what sets the Keep It 100 experience apart. As one of the original creators of 100ml vape juice (hence the “100”), our mission has always been to deliver high-quality, innovative e-liquid at a price that makes sense.

From the start, we knew this approach would benefit customers in two key ways: first, affordable pricing makes it easy for nearly any vape lover to explore and enjoy our flavors; second, our genuine obsession with flavor means we want people to have the freedom to try not just one or two, but as many of our expertly crafted blends as they like.

At our core, we’ve always been committed to offering adults a flavorful, cost-effective alternative to smoking and that mission isn’t changing